Letter to ABC/FOX


While marketing its intended product, the Cacique commercial sells a positive thinking, self-affirming message to its viewers.  This is in contrast to ads for similar products, which, while marketing themselves, sell a degrading, self-hating message to viewers.  What do you get when you have marketing plus good vibes?  Well, we viewers call that a win-win.  I’m not exactly sure why you all call it inappropriate during your prime-time spots.  But maybe, if you pulled your heads out of your arses, you’d see it for what it truly is… a step in the right direction.


A Sometimes Viewer.

Here’s the “controversial” ad.

Here’s the article about the ad. (h/t: Scott!)